Creative Brief

Concept

Midnight is when everything is still enough to hear the noise and the silence all at once. The day resets, but nothing resolves. Ideas creep in, doubts get louder, anxiety vibrates and the unknown shifts shapes. It sits on our chests mocking our decisions, our actions, and our thoughts. We wait for it to pass, or we welcome the horror and let the darkness set in.

You are one of 12 designers all working from this exact same brief. Each of you will take it somewhere different, shaped by your own perspective, experience, and way of seeing the world.

The Assignment

Create a poster that lives in that space as you know it. It should feel dark, eerie, unsettling, or tense, but the execution should be true to you. Say something. About you, about us, about the world around you. Personal, social, uncomfortable, quiet, whatever it is, use your voice.

Content Considerations

This work will be displayed in an active place of business. We encourage honesty and personal perspective, but ask that you be mindful of how your work exists in a public-facing environment. Work that is excessively explicit, inflammatory, or disruptive to the space may not be displayed.

If you have questions, ask. We are open to pushing things right to the edge.

Specifications

• 18×24 inches
• Vertical/portrait format.

Artist Responsibilities

Artists are responsible for printing and preparing their final poster for display. Posters must be framed with no additional matte.

including framing or any preferred method of presentation. If you’d like to offer your work for sale, please come prepared with additional prints or a plan for fulfilling orders.